Resources

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Authenticity: What Consumers Really Want
James Gilmore, Joseph Pine
Harvard Business School Press 2007

People prefer something real from someone genuine over something fake from some phony. Consumers judge an offering's (and a company's) authenticity as much as - if not more than - price, quality, and availability. Gilmore and Pine examine different genres of authenticity, charting how to be "true to self" and what you say you are, and crafting and implementing business strategies for rendering authenticity.

Beyond Culture
Edward Hall
Anchor Books 1976

Hall's contributes to the theory of intercultural communication include discussions of a wide range of fundamentally applicable topics such as high context vs. low context culture, monochronic time vs. polychronic time, the interpretation of body language, cultural use of space and time, personal space and territory, nonverbal communication, and cultural unconsciousness.

Brandscapes – Architecture in the Experience Economy
Anna Klingmann
MIT Press 2007

Klingmann argues buildings are not about where we work and live but who we imagine ourselves to be. In Brandscapes, she looks critically at the controversial practice of branding by examining its benefits, and considering the damage it may do. Klingmann argues that architecture can use the concepts and methods of branding - not as a quick-and-easy selling tool for architects but as a strategic tool for economic and cultural transformation.

Conscious Capitalism: Liberating the Heroic Spirit of Business
John Mackey, Raj Sisodia
Harvard Business Review Press 2013

Mackey and Sisodia argue for the inherent good of both business and capitalism. Featuring some of today’s best-known companies, they illustrate how these two forces work to create value for all stakeholders, including customers, employees, suppliers, investors, society, and the environment. These “Conscious Capitalism” companies use four specific tenets - higher purpose, stakeholder integration, conscious leadership, and conscious culture and management - to build strong businesses and help advance capitalism further toward realizing its highest potential.

It's Better Than It Looks
Gregg Easterbrook
Hachette Book Group 2018

"Optimism does not make us blind to the many faults of the world. Rather, optimism is the conviction that problems can be solved if we roll up our sleeves and get to work."  Pro-active, positive activism is a fundamental premise of our practice.  Easterbrook offers empowering, bright, and articulate arguments of encouragement.

Maps of Meaning: The Architecture of Belief
Jordan B. Peterson
Routledge 1999

People from different cultures and eras have formulated myths and stories with similar structures. Peterson explores the connection between what modern neuropsychology tells us about the brain and what rituals, myths, and religious stories have long narrated. A cutting-edge work that brings together neuropsychology, cognitive science, and Freudian and Jungian approaches to mythology and narrative, Maps of Meaning presents a rich theory that makes the wisdom and meaning of myth accessible to the critical modern mind.

Maps: Finding Our Place in the World
James Akerman, Robert Karrow Jr.
University of Chicago Press 2007

Architects draw maps all the time.  We call them things like 'plans' or 'sections'.  This exhaustive compilation of studies in cartography challenges us to stretch our conventional thinking about what constitutes a map and how many different ways we can understand graphically the environment in which we live. 

Massive Change
Bruce Mau
Phaidon Press 2004

Massive Change is an illustrated primer on the new inventions, technologies, and events that are affecting the human race worldwide. It explores changing forces of design in the contemporary world and expands the definition of design to include the built environment, transportation technologies, revolutionary materials, energy and information systems, and living organisms. In its totality, this volume embodies a graphic timeline of significant inventions and world events from 10,000 BC to the present.

One Hundred Thirteen Million Markets of One
Chris Norton, Ross Honeywill
Fingerprint Strategies 2012

Seventy seven per cent of discretionary spending - the engine that drives the American economy - comes from just 46 percent of the population. This largely undetected group is responsible for those parts of the American economy that are thriving despite the toughest conditions in living memory have remained undetected by businesses and government. Their discovery points to blueprint for building a sustainable economic engine, capable of powering America out of its current crisis and through the next century.

Space and Place
Yi-Fu Tuan
University of Minnesota Press, 2001

A study of the ways in which people feel and think about space, how they form attachments to home, neighborhood, and nation, and how feelings about space and place are affected by the sense of time. Since it is the breadth and universality of his argument that concerns Yi-Fu Tuan, experience is defined as ‘all the modes by which a person knows and constructs reality,’ and examples are taken with equal ease from non-literate cultures, from ancient and modern oriental and western civilizations, from novels, poetry, anthropology, psychology, and theology.

The Art Instinct
Denis Dutton
Bloomsbury Press 2009

Human tastes in the arts, Dutton argues, are evolutionary traits. They are not, as the past century of art criticism and academic theory would have it, just "socially constructed."  Our love of beauty is inborn, and many aesthetic tastes are shared across remote cultures.  Dutton shows that we must premise art criticism on an understanding of evolution, not on abstract "theory." He restores the place of beauty, pleasure, and skill as artistic values.

The Black Swan: The Impact of the Highly Improbable
Nassim Nicholas Taleb
Random House Trade Paperbacks 2010

A black swan is an event, positive or negative, that is deemed improbable yet causes massive consequences. In this groundbreaking and prophetic book, Taleb shows in a playful way that Black Swan events explain almost everything about our world, and yet we—especially the experts—are blind to them.

The Cultural Animal: Human Nature, Meaning, and Social Life
Roy Baumeister
Oxford University Press 2005

Turning conventional wisdom on its head, the author argues that culture shaped human evolution. Contrary to theories that depict the individual's relation to society as one of victimization, endless malleability, or just a square peg in a round hole, he proposes that the individual human being is designed by nature to be part of society. Moreover, he argues that we need to briefly set aside the endless study of cultural differences to look at what most cultures have in common - because that holds the key to human nature.

The Dance of Life
Edward Hall
Anchor Books 1984

First published in 1983, this book studies how people are tied together and yet isolated by hidden threads of rhythm and walls of time. Time is treated as a language, organizer, and message system revealing people's feelings about each other and reflecting differences between cultures.

The End of the Suburbs
Leigh Gallagher
Penguin 2013

Gallagher explains why understanding the shifts taking place in American housing markets is imperative to any discussion about the future of our housing landscape and of our society itself—and why that future will bring us stronger, healthier, happier and more diverse communities for everyone.

The Hidden Dimension
Edward Hall
Anchor Books 1966

An examination of various cultural concepts of space and how differences among them affect modern society. Introducing the science of "proxemics," Hall demonstrates how man's use of space can affect personal business relations, cross-cultural exchanges, architecture, city planning, and urban renewal.

The Meaning of Things
Mihaly Csikszentmihalyi, Eugene Halton
Cambridge Press 1981

The meaning of things is a study of the significance of material possessions in contemporary urban life, and of the ways people carve meaning out of their domestic environment. An important finding is the distinction between objects valued for action and those valued for contemplation. The authors address what they describe as the current crisis of environmental and material exploitation, and suggest that human capacities for the creation and redirection of meaning offer the only hope for survival.

The Silent Language
Edward Hall
Random House 1953

Leading anthropologist Hall analyzes the many aspects of non-verbal communication and considers the concepts of space and time as tools for transmission of messages. His stimulating work is of interest to both the intelligent general reader and the sophisticated social scientist.

The Third Industrial Revolution: How Lateral Power is Transforming Energy, the Economy, and the World
Jeremy Rifkin
Palgrave MacMillan 2011

Rifkin explores how internet technology and renewable energy are merging to create a “Third Industrial Revolution” where hundreds of millions of people produce their own energy in homes, offices, and factories, and share it in an “energy internet,” just like we now create and share information online. He describes how this will create thousands of businesses, millions of jobs, and changes to the way we conduct commerce, govern society, educate our children, and engage in civic life.

Together: The Rituals, Pleasures and Politics of Cooperation
Richard Sennet
Allen Lane 2012

We tend socially to avoid engaging with people unlike ourselves, and modern culture encourages the politics of the tribe rather than of the city. Sennett discusses why this has happened and what might be done about it, suggesting that cooperation is a craft, and the foundations for skillful cooperation lie in learning to listen well and discuss rather than debate. He warns that we must learn the craft of cooperation if we are to make our complex society prosper, and reassures us that the capacity for cooperation is embedded in human nature.

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